After spending thousands of dollars testing different link building platforms over the past year, I’ve finally found my go-to solution. PressWhizz has transformed how I approach link building, making it possible to filter, sort, and purchase quality backlinks in just a few clicks.
As an SEO who has spent countless hours searching for good backlink opportunities and negotiating with publishers, I can tell you that finding reliable, relevant sites for link placement is incredibly time-consuming. While PressWhizz isn’t perfect (I’ll get into the drawbacks later), it’s significantly streamlined my link building process and helped me secure placements on authoritative sites that I probably wouldn’t have found otherwise.
In this in-depth review, I’ll break down everything you need to know about PressWhizz – from its key features and pricing to how it compares with alternatives like WhitePress. I’ll also share my personal experience using the platform to help you decide if it’s the right choice for your link building needs.
PressWhizz Review in Short
After extensively testing PressWhizz for the past several months, here’s why it’s become my preferred platform for purchasing quality backlinks:
- Extensive Publisher Network: Access to over 37,000 vetted websites across 20+ countries, giving you plenty of options for finding relevant placement opportunities
- Intuitive Interface: The filtering system makes it easy to find sites that match your specific criteria (traffic, niche, pricing, etc.)
- Quality Assurance: All sites are pre-vetted, and PressWhizz maintains strict quality standards for publishers
- Transparent Metrics: Integration with major SEO tools lets you see key metrics like traffic and domain authority before purchasing
- Flexible Options: Choose between link insertion in existing content or publishing new guest posts
- Projects & Domains: Great for agencies and multi-site owners – you can organize link building campaigns by client or website, track existing backlinks, and avoid duplicate placements
However, it’s worth noting that PressWhizz isn’t for everyone. The platform is better suited for established businesses and marketers with dedicated link building budgets – prices start from around $50 per link and can go well over $1,000 for high-authority placements. If you’re just starting out or have more time than money right now, you might want to explore other link-building strategies first.
In any case, it’s free to sign up for PressWhizz and get full access to their marketplace to check out your options.
Why Use a Link Building Marketplace?
Before diving deeper into PressWhizz’s features, let’s address why you might want to use a link building marketplace in the first place.
Link building is crucial for SEO success – studies show that backlinks remain the second most important ranking factor after content quality, with about 80% of SEO professionals considering link building essential to their strategy. However, traditional link building methods like manual outreach can be incredibly time-consuming and unpredictable.
Here’s what I used to deal with before switching to a marketplace approach:
- Spending hours researching potential websites
- Struggling to find contact information for site owners
- Sending dozens of outreach emails with low response rates
- Negotiating prices individually with each site
- Dealing with unreliable publishers who would remove links after payment
- Managing multiple conversations and payments across different sites
A quality link marketplace solves these problems by:
- Pre-vetting publishers to ensure quality
- Standardizing pricing and deliverables
- Providing guarantees on link placement and retention
- Centralizing the entire process in one platform
- Offering transparent metrics to assess value
While you might pay a premium compared to direct outreach, the time saved and reliability gained make it worthwhile for businesses serious about their SEO strategy.
What is PressWhizz?
PressWhizz is a curated marketplace connecting advertisers with vetted publishers for link building and content placement. But that dry definition doesn’t do justice to what makes it special.
Let me break down what really sets it apart: Unlike most link building platforms I’ve used (and I’ve tried dozens), PressWhizz actually feels designed by people who understand the daily frustrations of SEO professionals. You’re not just buying links – you’re getting access to a carefully vetted network of publishers who understand the value of quality content and contextual linking.
I particularly appreciate how they’ve structured their marketplace. Every listing comes with detailed metrics integrated from tools like Ahrefs and Moz (tools I use daily in my SEO work), so you’re not flying blind when choosing sites. Plus, they’ve built in quality assurance steps that I used to have to handle manually – things like checking for spam scores, verifying traffic sources, and ensuring content relevance.
The platform caters to two main groups:
Publishers: Website owners looking to monetize their platforms through high-quality sponsored content and link placements
Advertisers: Businesses and SEO professionals (like myself) seeking quality backlinks from relevant, authoritative sites
What impressed me most when I first started using PressWhizz was their focus on relevance and quality over sheer numbers. Yes, they have over 37,000 websites in their network, but what matters more is how they curate these sites. I’ve found their vetting process to be notably stricter than other platforms I’ve used – they actually check things like organic traffic patterns and content quality, not just domain metrics.
How to Buy a Link with PressWhizz
Let me walk you through exactly how I use PressWhizz to find and secure quality backlinks. I’ll share some of my personal strategies that I’ve developed after spending thousands on the platform.
Finding the Right Sites
The first thing I do when looking for link opportunities is set up my filters. Here’s my typical process:
- Set Your Base Criteria
I typically start with:
- Minimum traffic (I prefer sites with at least 5,000 monthly visitors)
- Domain Rating/Authority (I typically look for DR 30+)
- Price range (I set this based on mine or my client’s budget)
Pro tip: Don’t just filter by the highest metrics. I’ve found some great opportunities on mid-range sites that have strong topical relevance.
- Niche & Keyword Selection
This is where PressWhizz offers some useful filtering options. Beyond the standard categories like “Technology” or “Business,” you can filter by special categories for specific types of content.
This is particularly helpful when you need links for more regulated niches – they clearly mark which sites accept content about crypto, CBD, gambling, loans, or adult topics. I’ve found this saves a ton of time compared to reaching out to sites individually only to find they don’t accept content in these categories.
Keep in mind that these special category sites usually charge a premium, but if you’re working in these niches, you already know this is normal.
And of course, you can filter by keyword to narrow down your search.
- Filtering results
There are tons of additional filters you can apply to further refine your criteria: Country, language, domain age, and a bunch of AHrefs and Moz metrics.
Evaluating Sites
Once I’ve got my initial list, here’s what I look for (and what I love about PressWhizz’s interface is that all this information is right there):
- Quality Analysis
I always check where the traffic comes from. PressWhizz makes this easy by showing:
- Traffic trends over time
- Domain rating history
- The ratio of referring domains to linked domains (way more outbound than inbound is a red flag)
I’ve learned the hard way that high traffic numbers alone don’t tell the whole story. I once bought links on a site with impressive overall traffic, only to find out most of it was bot traffic. PressWhizz’s detailed metrics have helped me avoid similar mistakes.
I’d also be wary of a site like this with a sudden increase in DR. This indicates an unnatural link profile – something I’d rather avoid.
- Content Assessment
Before making any purchases, I:
- Review site categories and topics
- Check posting frequency
- Look at engagement metrics
These basic checks have helped me avoid sites that might not align with my content strategy or quality standards.
Placing Your Order
Here’s where things get interesting. PressWhizz offers two main options:
- Link Insertion
This is my go-to when I need quick wins. You can:
- Choose existing articles that match your target keywords
- Select anchor text placement
- Get links live within days
Pro tip: I’ve found that link insertions often perform better when you choose articles that are 3-6 months old rather than very recent or very old content.
- Guest Posts
When I need more control over the context, I opt for guest posts. PressWhizz lets you:
- Submit your own content
- Order content writing ($25 for 500-1000 words or $50 for 1000+)
- Choose publication timing
While I have found PressWhizz’s content writing to be of a decent quality for most guest posts, there are times when I’d prefer to handle it myself and have more editorial control. So, it’s good to have both options.
Managing Your Orders
Once you have placed an order you get:
- Real-time updates on order status
- Direct communication with publishers
- Link monitoring alerts
I’ve set up a system where I check my dashboard weekly to ensure all links are still active and properly placed. The one time I had an issue, the support team was surprisingly responsive.
Pricing
Let me break down PressWhizz’s pricing structure based on my experience buying hundreds of links through the platform.
Platform Access
The good news is that creating an account and browsing the marketplace is completely free. This is actually pretty valuable because you can:
- Research potential link opportunities
- Check site metrics
- Compare prices across different publishers
- Save potential sites to lists for later
Link Costs
Here’s what you can expect to pay for links:
- Basic links start around $50
- Mid-tier links typically range from $150-$500
- Premium placements can go beyond $1,000
I’ve found that most quality links fall in the $200-$400 range. Special category placements (crypto, CBD, gambling, loans, adult) typically cost 30-100% more than standard links, but I’ve seen it as high as 300% more.
Value Considerations
Here’s what I’ve learned about getting the best value from PressWhizz:
Lower Price Range ($50-$150)
These sites typically have:
- Lower domain ratings
- Less organic traffic
- Newer domains
- More generic content
Mid Price Range ($150-$500)
This is where I find the sweet spot for most clients:
- Established sites with decent traffic
- Good topical relevance
- Regular content updates
- Reasonable editorial standards
Premium Range ($500+)
Worth considering when:
- You need links from highly authoritative domains
- Working in competitive niches
- Targeting specific high-value keywords
- Building brand authority
Hidden Costs and Savings
Unlike some platforms, PressWhizz is transparent about their pricing:
- No platform fees beyond the displayed price
- Content writing costs are clearly shown as optional add-ons
- No surprise charges for revisions (within reason)
Pro tip: If you’re planning to buy multiple links, create a list of potential sites first and then evaluate them as a batch. I’ve found this helps spot opportunities where similar sites are priced differently.
Pros and Cons
After using PressWhizz extensively, here’s my honest assessment of its strengths and limitations:
What I Love
Clear Metrics
No guesswork involved – you get access to:
- Traffic data
- Domain rating history
- Ahrefs & Moz metrics
Streamlined Process
The platform really does deliver on its promise of simplifying link buying:
- Easy filtering system
- Quick publisher communication
- Straightforward checkout
- Clear delivery timelines
Quality Control
They maintain decent standards across their network:
- Pre-vetted publishers
- Active link monitoring
- Content guidelines enforcement
- Responsive support team
Project Management
The organization system is excellent for agencies and multi-site owners:
- Separate projects for different clients/websites
- Automatic domain tracking
- Duplicate placement prevention
- Easy campaign organization
Special Categories Support
Being upfront about which sites accept special category content saves enormous time in outreach.
What Could Be Better
While PressWhizz is a solid platform overall, there are a few areas where I think it could improve:
- Although you can filter by link insert or guest post, the ‘from’ price will always display the cheapest option (which is a link insert, if available). This makes it harder to compare like-for-like when you’re looking for guest posts.
- Pricing for special categories (crypto, CBD, gambling, adult) isn’t clear until you click through to individual listings. I’ve seen some sites charging a 300% premium for certain categories, so it would be helpful to view this from the main search results.
- The database is not as extensive as some of their more established competitors.
Alternatives to PressWhizz
Let me dive deep into two PressWhiss alternatives that might be worth considering, depending on your specific needs and strategy.
- WhitePress
WhitePress is PressWhizz’s direct competitor in the link marketplace space, and I’ve run numerous campaigns on both platforms. While they serve similar purposes, they each have their own approach to link building.
WhitePress operates on a larger scale, with over 100,000 publisher sites compared to PressWhizz’s 37,000. This larger network is particularly valuable if you’re targeting European markets – I’ve found their coverage of European publishers to be notably better than PressWhizz’s, and they have a larger selection of languages available.
However, this larger network comes with its own challenges. In my experience, WhitePress’s quality control isn’t quite as stringent as PressWhizz’s. While you can certainly find excellent publishers on WhitePress, you’ll need to spend more time vetting sites yourself. Their interface, while functional, isn’t as intuitive as PressWhizz’s, and their communication system can be a bit clunky when dealing with multiple publishers.
Where WhitePress Wins
- Larger publisher network (over 100,000 sites)
- More European publication options and languages
- Slightly lower prices
Where PressWhizz Wins
- Better quality control
- More straightforward interface
- Clearer communication system
- Better special category options
- Odys Global
Odys Global offers a completely different approach to building link authority. Instead of buying individual links, you’re purchasing aged domains that already have established backlink profiles. This might sound like comparing apples to oranges, but hear me out on why this could be a strategic alternative.
When you buy an aged domain from Odys, you’re essentially getting access to all the backlinks that domain has accumulated over the years. These are often high-quality, editorial links that would be difficult or expensive to acquire through traditional link building. You can then redirect this to your main site, though this requires careful implementation.
The key difference is in the investment approach. With PressWhizz, you’re making smaller, regular investments in individual links. With Odys, you’re making a larger upfront investment in a domain that comes with an established backlink profile. A single aged domain might cost you anywhere from $1,000 to $10,000 or more, but it could come with dozens of valuable backlinks that would cost far more to acquire individually.
Why Consider Odys
- One-time investment in a domain with existing backlinks
- Complete control over content
- Potential for long-term value
Why Stick with PressWhizz
- More predictable results
- Easier to scale
- Less technical knowledge required
- Lower upfront costs
The choice between these approaches often comes down to your specific circumstances. If you’re running regular campaigns for clients and need a steady stream of new links, PressWhizz’s model makes more sense. If you’re building your own site and are comfortable with more technical SEO work, Odys’s aged domains could provide better value in the long run.
Remember that these approaches aren’t mutually exclusive. In fact, many experienced SEOs (myself included) use a combination of these strategies depending on the specific project and goals.
Is PressWhizz Worth It?
After spending significant time and money on the platform, here’s my verdict: PressWhizz is worth it if you’re serious about link building and value efficiency over finding the absolute lowest prices.
The platform really shines if you:
- Need regular, reliable link placements
- Value time savings over manual outreach
- Work in special categories
- Appreciate clear metrics and processes
However, it might not be the best choice if you:
- Are just starting out with a very limited budget
- Need extremely niche placements
- Prefer complete control over the publishing process
- Are looking for the absolute lowest prices and don’t care about your backlink profile
FAQs
Is PressWhizz legit?
Yes, PressWhizz is a legitimate link-building marketplace that connects advertisers with real publishers. I’ve personally purchased hundreds of links through PressWhizz with consistent results and clear communication throughout the process.
How long does it take to get a link live on PressWhizz?
When purchasing through PressWhizz, link insertions typically take 2-5 business days to go live. Guest posts usually take 5-10 business days, depending on whether you’re providing your own content or using PressWhizz’s content writing service.
Does PressWhizz guarantee that purchased links will stay live?
PressWhizz actively monitors link status and works with publishers to fix any issues that arise. However, as with any link-building platform, PressWhizz cannot guarantee perpetual link placement since publishers may update or modify their content over time.
Can I request specific anchor text on PressWhizz?
Yes, PressWhizz allows advertisers to specify their preferred anchor text when ordering links. However, publishers may request modifications to ensure the anchor text fits naturally within the content context.
What is PressWhizz’s refund policy?
PressWhizz offers refunds in cases where publishers fail to deliver the agreed-upon links or remove links prematurely without justification. The platform has a clear dispute resolution process for handling such situations.
Is PressWhizz white hat SEO?
While purchasing links isn’t technically “white hat” according to Google’s guidelines, PressWhizz maintains quality standards that focus on relevant, contextual placements. The platform vets publishers, ensures content quality, and emphasizes natural link placement rather than using manipulative tactics.
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