Did you know that over 50% of all web traffic is a result of organic searching? That single statistic speaks volumes about the huge opportunity you could be missing if you didn’t include powerful elements like backlinks in your marketing strategy. To be fairly blunt, dealing with SEO is sometimes quite a bit of complexity, particularly for the small business owner; however, getting a grasp on these critical factors can be a huge plus for just about anyone.
And as simple as it may sound, a good place to start would be finding the best place to buy backlinks, as the links themselves can be difficult to find. Good enough, there are numerous brands that ensure you can access high-quality backlinks with high domain ratings to increase your ranking. You definitely want to stand out from your competitors, and reading this article will really do you well.
What are backlinks?
A backlink is simply a link from another site to yours, which helps to increase your reputation. When engines like Google see them on your pages, they can perceive your website as high quality and relevant. And if you have more of such that are high quality, you may be more likely to rank high in search engines.
Another thing you want to take notice of is that this type of marketing happens outside your page, thus the name off-page SEO. It’s way different from on-page SEO, which mostly happens on your website. Think of backlinks as an endorsement or recommendation from a friend who you trust so much. If you have such and they recommend a product, how do you always regard it?
You buy the product in most cases because of trust. Well, it’s a similar scenario to backlinks. But it might not be as simple as it sounds and that’s why you should actually continue reading this article. Do you know that, according to some experts, about four in ten companies believe this to be the biggest challenge in SEO?
Why are backlinks so important?
As much blogging is beneficial for your website, you don’t want to suffer the pain of orphaned pages, especially if you have a big website with many pages, which may need a lot of resources to discover. This is even worse for new pages, as Google might not be able to reach them if they don’t have links.
Research shows that sites that come first on Google have almost four times more backlinks than the rest of the top ten websites. Having most of them on your site means more votes of confidence and authoritativeness, which could result in higher rankings. Google, for instance, normally finds pages to crawl by looking at those it has previously crawled, so by backlinking, you could help your content to be discovered easily.
But that does not mean that you should have a lot of them because they can turn out to be spammy. Different search engines have guidelines on how you can earn these links, so you will do well to familiarize yourself with them. Plus, acquiring too many of them quickly can give the impression that you’re participating in SEO black hat tricks, which might not be good for your website.
So, what makes a backlink good?
Its domain authority (DA)
Links with high domain ratings indicate to Google that your content is reliable. In fact, you may actually be surprised to learn that, according to Authority Hacker, about 65% of marketers believe that DA is more important than quantity when it comes to backlinks. And since Google uses domain authority as one of the metrics for determining the quality of your links and ranking, tools like Ahrefs can really be handy.
The link’s relevance
You don’t just want to insert links randomly, as that might turn out to be spammy. Obtain backlinks from referring domains that have relevance to your chosen topic and content in question. Remember, the idea of backlinks is to encourage organic traffic, so you want to ensure that they sound as natural as possible; otherwise, they may turn out to be promotional. That’s why going for a closely related referring domain can be a great way to get started.
Do-follow vs. no-follow backlinks
A good number of experts recommend do-follow backlinks over no-follow, especially if you want to boost your search rankings. But that doesn’t make no-follow disadvantageous, as they can help drive traffic, build a natural link profile and grow your brand visibility.
Do-follow links help increase search rankings by allowing search engines to follow them and pass on link equity to the linked page. That allows the engine to assess the content and if it finds it trustworthy and relevant, it can rank your page higher. On the other hand, no-follow links restrict search engines from reading them. But perhaps not surprising, some experts believe they can help your SEO if they are from highly ranking pages.
Positioning
Highly positioned backlinks tend to perform better than those that are not. A considerable number of professionals believe that higher positions affect keyword rankings greatly, resulting in more organic traffic.
For instance, it’s better to have them in the top starting paragraphs of your content than have them in the final paragraphs. Another option could be using the homepage, where they appear as extracts of the content from the referring page.
There are many other factors to consider:
- The backlink destination
- Quality of external websites
- Anchor text relevance and so on
What is our final word?
It’s actually true that blogging can really benefit your marketing strategies. In fact, with about 77% of internet users spending their time on blogs, you have a great opportunity of discovering new audiences. But having blogs without relevant backlinks can be a great disservice.
And as you have read, backlinks help to build your website’s reputation, which is very important in search engine ranking. They are just similar to recommendations from trusted friends. Given that more than 250,000 websites launch every day, you want to take advantage of every available opportunity to stand out. After all, no one launches a website just to have it for themselves – you’d want many people to see it and perhaps visit it and convert and become loyal customers.
And for new pages, it might be very unfortunate if you don’t incorporate these links because Google might not easily discover you. But beyond just obtaining the links, always pay attention to factors like domain authority, positioning, relevance, etc. if you want optimal yields.
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