Are you running into problems trying to boost your law firm’s online presence? Don’t worry, you’re definitely not alone.
Attracting clients to your law firm takes a little more than having a simple webpage. Even adding in a Facebook profile usually isn’t enough. Thankfully, you can take advantage of proven tactics to grow your law firm’s online presence.
Ready to get started growing your online audience and hopefully bringing new clients to your doors? If so, keep reading. We’re covering some simple tips that are bound to increase your online profile.
Easy Strategies to Grow Your Law Firm’s Online Presence
Hanging a sign outside your law offices is a start but it’s not enough. You need to do a little more than let passersby know your law firm is open and ready for business. Print ads can also be effective.
However, this and other forms of traditional marketing aren’t going to do anything about your online presence. Thankfully, getting started is pretty easy especially if you follow a few simple tips.
Get Creative with Your Content
Your law firm has a website but what does it contain? Your website should introduce potential clients to your law firm. This is what the About page is for. Your website probably also lists the firm’s practicing attorneys. Any awards and accomplishments are also something you’re probably including.
What about the site’s content? Do you have a blog that’s updated regularly? By regularly, we mean adding new content once a week or so.
Content is a great way of engaging and connecting with visitors. You can post content about changes in local laws. These tend to happen fairly frequently. For example, caps on personal injury settlements can be removed or added. If this is your legal industry, let your readers know. They’re going to be interested in anything that may impact an injury claim.
Your content should be current and relevant. This can leave you struggling for ideas. However, you can always take advantage of online tools to help generate ideas. Some are even free. An example is Google. If you have a general idea, type it in the search bar and see what pops up.
Go Local
Some businesses want to attract customers from just about any corner of the world. Others are more location-based and this applies to your law firm. Even if you’re a part of a legal firm with offices in just about every state, going local is a necessity.
The reason law firms want to focus on advertising locally is simple. Your clients are usually coming from the area you’re practicing law in. Laws can also differ on a state-by-state basis. Don’t forget about law licenses.
Unlike driver’s licenses, a law license usually doesn’t transfer from one state to another. You’re not going to have a problem driving in Florida with a Texas driver’s license. However, practicing law in the Sunshine State with a law license from Texas isn’t going to fly. There are also jurisdictional issues to consider so it’s best to focus on attracting local clients.
How do you go about boosting your law firm’s local online presence? Turning to Google is a good place to start. Click over to Google Ads and the platform will walk you through the simple steps. After filling out the provided fields, your law firm is listed as a local business. This means anytime someone in your area searches for a law firm near me, yours is going to pop up as an option.
Audit Your Law Firm’s Website
This is when you may need to call your firm’s IT department or bring in outside assistance. Auditing a website can be time-consuming and you should have at least a passing knowledge of SEO (search engine optimization). If SEO sends you running away, it’s probably best to rely on the professionals.You can scale your SEO services to fit your needs so it can be surprisingly cost-effective.
Auditing your website is the best way of identifying issues that may be causing your website to drop way down in the search engine rankings. If you’re not sure why your law firm should care about SEO, there’s a good reason. SEO may not have anything to do with how you practice law. However, it has a lot to do with your online presence. If boosting your online profile is key, then so is SEO.
A few things to look out for include broken links and ones that send you to weird destinations. For example, if you’re linking to a legal definition you don’t want to send site visitors to an article about haircare. Yes, search engines will penalize your site if this is a problem.
Your audit should also cover things like the website’s loading speed and whether or not it’s mobile-friendly. The majority of online searches are done on mobile devices so you want your site to be ready for viewing on smaller screens.
Don’t Hesitate to Be Social
Lawyers sometimes feel like they always need to be professional, especially online. This can be true but it also doesn’t mean you still can’t be social.
Your law firm should have a presence on social media sites like Facebook, LinkedIn, and X (formerly Twitter). You can also set up an account on other platforms like BlueSky or Threads. With both of these platforms gaining in popularity, check them all out. One may be a better fit for your law firm than another.
Social media is kind of an informal way of connecting and engaging with potential clients. You can advertise your law firm, introduce yourselves to the online community, and post short bits of content. Some platforms like Instagram are great for posting videos.
While you don’t want to overwhelm yourself trying to keep up with several social media platforms, it’s still a good idea to have a presence on at least two.
Engaging with Potential Clients Is Worth the Effort
Boosting your law firm’s online presence isn’t something you can tackle in a few hours. It may even take a little longer than a few days. However, the response you get from potential clients can be well worth the time and effort it can take to establish your firm online.
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