Lululemon, the athletic apparel brand known for its high-quality yoga-inspired activewear, has had yogis and fitness enthusiasts in a chokehold for years. It isn’t uncommon to scroll your TikTok For You Page and encounter women and men alike sharing their massive Lululemon collections, sometimes totaling over $1,000 in value.
Its cult-like following has generated a level of FOMO (fear of missing out) if you don’t own Lululemon. This is incredibly valuable as an affiliate marketer, as FOMO is powerful in purchasing decisions.
By creating content through the Lululemon affiliate program, you can capitalize on the already-established desire to purchase the brand’s products, while earning a commission. If you’re interested in applying, here are our thoughts on the Lululemon affiliate program.
Lululemon Affiliate Program At a Glance
- Commission Rate: 5% to 20%
- Cookie Window: 30 days
- Payout Minimum: $20
- Payout Frequency: Monthly
- Withdrawal Options: ACH or wire transfer
Overview of Lululemon’s Affiliate Program
Lululemon offers two monetization opportunities — their affiliate program and their creator network. If you’re a publisher or blogger, the affiliate program is for you. If you’re a social media creator, the creator network is where you’ll want to apply.
Lululemon uses Awin, a global affiliate marketing network, to power their affiliate program. The creator network runs through CreatorIQ, a popular influencer marketing platform. Be sure to verify you’re applying for the right one before hitting “submit.”
As a Lululemon affiliate, you’d earn 5% to 20% commission on each sale generated via your link. While this isn’t as high as some apparel brands, it’s far more than other brands like Athleta (2%).
While it’s unclear exactly how their commission rates work, here’s what we found:
- 5% on discounted items
- 10% on apparel, accessories, and gear (like yoga mats and water bottles)
With a standard cookie window of 30 days, you’ll have a decent chunk of time to capture the sale. This is great considering you’ll need to reach a minimum of $20 in commissions before you can cash out on Awin. If you’ve met the threshold, you’ll receive payments once per month.
How to Become a Lululemon Affiliate
Becoming a Lululemon affiliate is simple, but you’ll need to be intentional about your application. Remember, Lululemon is a well-known brand — they’ll likely be picky with who they let into their affiliate program.
Step 1: Complete an Application
Lululemon’s affiliate program requires a short form, asking questions about the blog or publication you run. You’ll need to provide information such as:
- Name
- Location
- Primary type of content
- Description of your publication
- The sector your content falls into
- A link to your publication
The application will take less than 10 minutes to complete. To increase your chances of acceptance, make sure your publication niche matches that of Lululemon and your description is detailed.
For example, if you run a fitness blog, Lululemon products can be integrated seamlessly. However, if you run a psychology blog, it might not make sense. When writing the description of your publication, be sure to include how you plan to market Lululemon products. This will help the affiliate team envision how the partnership would look when reviewing your application.
Step 2: Learn the Brand and Begin Promoting
Once accepted, you’ll receive information from Lululemon about the brand, their products, and how to promote them. This is where you’ll also receive your unique link, which you’ll use to attribute sales to your publication.
This is a great time to look at other promotional content that already exists online to get a better idea of how to promote Lululemon. While slightly different, Lululemon creators use #lululemoncreator in their posts. You can search the hashtag to view promotional content that might spark inspiration.
What to Do if You Weren’t Accepted to the Lululemon Affiliate Program
If your application gets denied, don’t fret. You can sign up for affiliate platforms like ShopMy and LTK to earn commission on Lululemon products without needing to be part of their official affiliate program. For example, Lululemon products earn 10% commission on ShopMy — which is on par with what Lululemon offers themselves.
Step 3: Earn Commission
Once you understand the brand, you’re good to go. Begin promoting Lululemon products online, and be sure to link them using your unique link. When a customer makes a purchase, you’ll receive a commission.
Interested in more from Nichehacks? Check out:
How to Maximize Your Earnings as a Lululemon Affiliate
As a Lululemon affiliate, there are several ways to maximize your earnings. Here are a few we’d recommend.
Promote Trending Products
With the prevalence of TikTok, it takes just one video to trigger a global trend. Pay close attention to what’s trending on TikTok and promote products that fit the trends.
For example, when the Lululemon Belt Bags took over the internet, it’d make sense to promote that product on your publication. This allows you to capitalize on the higher search volumes of trending products to earn more commission.
Share High-Converting Products
Take a look at the best-selling products on Lululemon. You may find that, because they’re already high-converting products, you’re able to get higher conversion rates when you promote them.
Know Your Audience
You know your audience best. Before sharing a product, keep in mind what they’d truly be interested in. For example, if you run a fitness-themed blog for men in their twenties, they may have lower budgets than well-established, older folks.
With this in mind, you may find more success promoting Lululemon’s We Made Too Much items, which are significantly discounted, as opposed to their full-price items.
Track Analytics
Your analytics are a goldmine of information. Log in to the Awin portal and take a look at the number of clicks and conversions for the products you link. Experiment with promoting different products to see which ones convert best.
Pay Attention to Sales
Depending on how you use your affiliate link, it may be worthwhile to pay close attention to sales. For example, if you run a fashion newsletter, you’d likely want to share your Lululemon link with your audience when they’re running a sale. When prices are low, your audience may be more likely to buy.
Final Thoughts: Is the Lululemon Affiliate Program Good?
In our opinion, the Lululemon affiliate program is great for people that frequently promote activewear, shoes, and accessories. With up to 20% commission and a 30-day cookie window, Lululemon offers a strong affiliate program with decent commissions.
Frequently Asked Questions
How Much Does the Lululemon Affiliate Program Pay?
The Lululemon affiliate program pays 5% to 20% commission with a 30-day cookie window.
What is the Difference Between Lululemon Creator and Affiliate?
Lululemon Creator is for social media creators. Lululemon Affiliate is for bloggers and publishers.
Can Anyone Become a Lululemon Affiliate?
No. You’ll need a successful social media presence, blog, or other publication to be considered.
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